Keep your own brand in front of your passengers
White-Label Taxi Technology That Keeps Your Brand Visible
Independent operators spend years building local recognition, phone numbers, and customer relationships. A white label taxi app lets that existing brand carry through into app-based booking, rather than asking customers to form a new relationship with a marketplace instead of you.
The white-label model
CabTaxi provides the underlying booking and operating technology while your business stays the brand passengers actually see.
That means a passenger-facing booking experience under your name, a driver app connected to your dispatch environment, a web-based operator dashboard for your team, and bookings, pricing, drivers, and reporting connected behind the scenes.
- Passenger-facing booking experience under your name.
- Driver app connected to your dispatch environment.
- Web-based operator dashboard for your team.
- Bookings, pricing, drivers, and reporting connected behind the scenes.
- Customer support and journey records remain tied to the operator workflow.
What white-label does and does not mean
White-label generally describes branding and customer presentation, not ownership of the software code. Commercial rights should be defined in the CabTaxi agreement.
Operators should be clear about which parts of the experience carry their brand, who holds the app store listing and how customer data is controlled. Those points should be confirmed in writing during commercial discussions.
A branded app still needs a distribution plan
Publishing an app is only the start, worth being honest about that. Operators still need a distribution plan, website calls to action, booking confirmations, SMS, QR codes in vehicles, staff prompts, to actually move existing customers toward the digital channel.
App-store visibility should be treated as its own acquisition project with accurate store metadata, screenshots, category selection and review generation through legitimate customer use.
Frequently asked questions
Direct answers to the questions operators ask most often about white-label taxi app.
What does white-label mean here?
Software from CabTaxi, presented to passengers under your own brand.
Does white-label mean I own the software?
No, it describes branding and presentation, not code ownership, defined in the CabTaxi agreement.
Can the app connect to dispatch?
Yes, passenger and driver experiences connect to the same booking and dispatch platform.
Related pages
Passenger App
The operator-branded booking experience.
Driver App
The driver-facing side of the same platform.
Private Hire Software
Where branded apps usually fit for PHV operators.
See CabTaxi using your own workflow
Show us how bookings enter your business and how your dispatchers assign work. We will demonstrate the equivalent CabTaxi workflow rather than a generic feature list.
Email office@cabtaxi.co.uk or call 01293 974097.
